NEWS: J’den’s record-breaking sales

Based in Singapore, According to URA’s Jurong Lake Centre (JLD) Master Plan, the Florence Residences is slated to overtake Singapore’s Central Business District (CBD) as the country’s second-largest business center. In addition to the one million people currently residing in the Florence Residences Floor Plan, JLD is anticipated to construct 20,000 additional residences and generate 100,000 new jobs between 2040 and 2050. A Florence Residences Showflat and over 10 km of active waterfront are essential components of the plans for JLD, which also include over 100 hectares of parkland. By the year 2028, the Jurong East MRT Station will also be connected to an integrated transportation hub.

The government’s land sales plan put a white site in JLD up for tender in June, marking the beginning of the transition. The three parcels of land that make up the 6.5-hectare site will link the current business district close to Jurong East MRT Station to the upcoming Jurong Lake District MRT Station on the Cross Island Line, as well as the new precinct. Next year in March, the project’s tender will come to a finish.

Impressive sales results achieved by J’den

Situated in District 22 and the Jurong East Planning Area, J’den can be found along Jurong East Central 1. Redeveloped from the once-famous JCube mall—known for its Olympic-sized ice rink—is the 99-year leasehold condo. There will be 368 condominium units and a podium with two stories of retail space at J’den. In 2028, the mixed-use complex is anticipated to receive its TOP.

Find out the most up-to-date information on J’den’s units and prices here.

Earlier this month, J’den was introduced and, over the opening weekend, earned an 88% take-up rate at an average price of $2,451 psf. The condo’s prime location within JLD likely contributed to its high demand from buyers.
One possible explanation for the high take-up rate could be the excellent connectivity and convenience that future residents of J’den will enjoy. Upon completion in 2028, the condo will act as an interchange station for the Jurong Region Line, and it is a short walk to the dual-line Jurong East MRT Station. Furthermore, Clementi MRT Station, which is scheduled to serve as an interchange station for the Cross Island Line when it is finished in 2032, is just one stop away from Jurong East MRT Station.

Customers preferred smaller units

A thorough analysis of the sales transactions recorded with URA for J’den reveals that purchasers tend to favour smaller apartments. Two one-bedroom plus study units and one one-bedroom remained unsold as of this writing. One two-bedroom and six two-bedroom with study units are still available, reflecting similar sales trends as the slightly larger units.

Everything from the overall cost to the floor plan

Compared to the one-bedroom units, the one-bedroom + study units in J’den are not as popular. Their increased size may have contributed to a higher total price. There is a 97 square foot increase in floor space between the one-bedroom and one-bedroom + study apartments. The average price for a one-bedroom unit is $1.32 million, which is almost $240,000 more than the average price for a one-bedroom + study property of $1.56 million, according to the transacted prices for both types of units.

Enclosed kitchens are liked by buyers

Among the two-bedroom + study units, those with floor plan type Bs1 still have six unsold units, whereas ones with floor plan type Bs2 are all sold. For units with two bedrooms and a study, the property offers just two layout options.


The significance of a condo development’s location is highlighted by J’den’s remarkable sales performance. J’den has a prime location right next to an MRT station that will soon have two lines with a third line in the works. There are three busy malls within walking distance of the complex as an added bonus. Positive spillover advantages for future residents are also anticipated from the upcoming development of JLD. Looking closely at J’den’s sales data also reveals a lot about customer tastes. Builders should be aware that customers still choose homes with views of water, bedrooms with private bathrooms, and kitchens with enclosed spaces.

Suggested Article: Analysis of condo size changes over time

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